A new warning has been issued by the Marine and Coastguard Agency after nine people have been killed in the past 10 days on UK beaches and coast.
It comes as record numbers of vacationers visit the seaside, due to an increase in stays during the pandemic.
The advice for swimmers to think twice also applies to those who navigate inland waters.
HM Coastguard director Claire Hughes said people need to be careful around the sea, whether they are local or not.
She said, âThink twice about what you are doing on the coast that could endanger you, your family and friends and even those who come to rescue you.
“Pay attention to each other and those you love. Come home safe.”
How can I protect myself when I’m on the coast?
Check the weather conditions;
Check the tide times before going out;
Remember that the sea has hidden depths and rip currents which cannot be easily seen;
Do not use inflatables in the sea;
Make sure you have a fully charged phone with you in case you need to call for help.
The public is also reminded to call 999 and ask the Coast Guard if they need help on the beach, at sea or around the coast.